Privacy Policy

Kewi Apps (“we”, “us” or “our”) operates the Mixos AI application (“the App”).

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you use our App.

This policy is designed to address obligations under the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and applicable United States privacy laws, including the California Consumer Privacy Act (CCPA).

For the purposes of the UK GDPR, Kewi Apps is the Data Controller for the personal data described in this Privacy Policy.

1. Information we collect

We collect information in three ways: information you provide directly, information collected automatically, and information collected through third-party services.

1.1 Information you provide to us

Account information

When you register for or log in to the App, we may collect your display name and user ID.

User preferences

We collect and store your favourite ingredients to provide personalised recommendations within the App.

1.2 Information collected automatically

When you access and use the App, our servers and third-party tools may automatically collect technical and usage information, including:

• Device data: mobile device ID, device model, manufacturer, operating system version, IP address and Android Advertising ID (AAID).
• Usage data: information about how you interact with the App, including pages viewed, features accessed, time spent in the App and crash logs.

2. How we use your information

We use the information we collect for the purposes described below. Where UK or EU data protection law applies, we identify the relevant legal basis for processing.

3. Third-party data processors: Google Firebase

We use Google Firebase, a service provided by Google LLC, to host, power and analyse aspects of the App. Firebase processes data on our behalf.

Depending on the features enabled in the App, we use:

Firebase Authentication

Firebase Authentication helps us securely manage user sign-ins. Google may process information such as your email address and display name for this purpose.

Google Analytics for Firebase

Google Analytics for Firebase helps us measure App usage, understand user interactions and improve performance. It may use identifiers such as Firebase Installation IDs and device advertising IDs.

Google’s use of information is governed by the Google Privacy Policy .

Further information about Firebase’s privacy and security practices is available in How Firebase safeguards data .

4. Data transfers outside the UK and EEA

Because we use Google Firebase, information collected through the App may be transferred to, stored in and processed in countries outside the United Kingdom and the European Economic Area, including the United States.

Where we transfer personal data outside the UK or EEA, we take steps to ensure that an appropriate level of protection is provided. These safeguards may include approved Standard Contractual Clauses and other lawful transfer mechanisms recognised under applicable data protection law.

5. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting or reporting requirements.

Account data and favourite ingredients

Account data and favourite ingredients are retained while your account is active. If you delete your account, this data will be deleted within 30 days, subject to any legal obligations requiring longer retention.

Analytics data

Google Analytics data is retained in accordance with the applicable Google Analytics retention settings, typically for up to 14 months.

6. Your privacy rights

Depending on your location and applicable law, you may have rights regarding your personal information.

6.1 UK and European Union rights

• Access and portability: request a copy of the personal data we hold about you.
• Correction: request that inaccurate or incomplete information is corrected.
• Erasure: request that your personal data is deleted in certain circumstances.
• Restriction or objection: request that processing is restricted or object to certain processing activities.
• Withdrawal of consent: where processing relies on consent, withdraw that consent at any time.

Where available, analytics consent can be withdrawn through the App’s settings. You may also manage certain advertising preferences through your Android device settings.

6.2 United States rights

Depending on your state of residence, you may have rights including:

• Right to know: request information about the categories and specific pieces of personal data we collect.
• Right to delete: request deletion of your personal information, subject to applicable exceptions.
• Right to correct: request correction of inaccurate personal information where applicable.
• Right to opt out: opt out of certain sale or sharing activities where applicable.
• Right to non-discrimination: not receive discriminatory treatment for exercising your privacy rights.

We do not sell personal information for money. However, the use of third-party analytics or advertising technologies may constitute “sharing” under certain US state privacy laws. You can limit certain forms of tracking through your Android device settings, including the “Opt out of Ads Personalisation” option where available.

To exercise your rights, contact us using the details in the Contact us section below. We may need to verify your identity before completing a request.

7. Children’s privacy

The App is intended for users aged 18 and over and is not directed to children under 13. We do not knowingly collect personal data from children.

If we become aware that a child has provided personal data without appropriate parental consent, we will take reasonable steps to delete that information.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will publish the updated policy on this page and revise the “Last updated” date at the top of the policy.

We encourage you to review this Privacy Policy periodically so that you remain informed about how we protect your information.

9. Contact us

If you have questions or concerns about this Privacy Policy, or wish to exercise your legal rights, contact us at:

If you are a UK resident and believe that we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the Information Commissioner’s Office .